how will you design or market the information to promote information/strategy?

I need a short paper written with 3-4 pages, see instructions below.  I have also attached the assingment RUBIC below.
Thank you
 
Instructions
You have been charged with developing a sexual health promotion strategy that utilizes technology. You can be creative in this pursuit using social media outlets, blogs, PSAs, etc. to promote the strategy. You must identify one sexual health issue (e.g., STDs, communicable diseases, testing, contraception) to promote. You must make sure your project includes the following:

Demographics (target population): ages, race, gender etc., if applicable
Identified outlet—what technology are you using?
Description of promotion—what does it look like, how will you design or market the information to promote information/strategy?

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